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Monday, March 12, 2012

Who is Kaapie?

KAAPIE (pronounced: “Kaah_pee” meaning: Capetonian) is a Cape Town based fashion label, which is a reflection of the Mother City's cosmopolitan lifestyle. The brand is a vibrant mix of the various communities that make up this metropolis, from Khayelitsha to Camps Bay.
Rodney Douglas and Amanda Cooke founded the company in 2009. Their mission was to create a fashion label that represented the Cape. Starting off, the brand was very novel based. Since the launch in October 2010 however, KAAPIE has branched out into being a fashion-based company.
KAAPIE has made certain that all of the production processes happen in Cape Town - nothing is imported. A big part of the company’s business model is to work with young designers and experienced workers, to bring their clothing to the broader masses. KAAPIE wishes to create a platform for designers to focus on their designs, while it (KAAPIE) sees to the commercial side of the industry. The textile industry is undergoing a change that people have to acknowledge. KAAPIE acknowledges that they do not have a solution, but the company is adamant in making it easier to get Cape Town’s clothing out into the market place. 
 The company’s primary target markets are those who identify with Cape culture. The customers range from Capetonians who live in the Mother City, those who live abroad and basically anyone who understands the diversity of being a "KAAPIE".

Wednesday, June 15, 2011

Winter Range

We're so excited to announce that our winter range will be on sale as from next week!
The hoodies AND long sleeved crew neck tops are at the printers at this very moment.
It has taken us a good few months to bring the winter range to you. It may seem as if we're quiet but believe me... we're very busy bringing you the best quality garments Cape Town has to offer.
We will post the first pictures to our blog as soon as we can.

Our winter range will be on show at ZAR (CT) in Sea Point tomorrow night from 5:30pm - 10:00 pm.
You are most welcome to check it out. Free entry if you RSVP to
Door prizes to be won. We'll be giving away 2 t-shirts to 2 lucky winners. AND selected t-shirts will be going for R90 in celebration of the event.

Hope to see you there.


Tuesday, April 19, 2011

Kaapie Sale Now On!!

R100.00 sale on selected t-shirts. Sale ends on the 30th of April 2011.
Stock is flying off our shelves so please order ASAP. Send an email to for our latest brochure. We'll keep you posted on when our new designs come out... Hopefully by end of May!!! Thanks to all who have supported us and to those who continue to do so.

We love Cape Town, We love being Kaapie's.We created this brand for you if you do too.
Keep it real and keep "Telling like it is"

Tuesday, October 12, 2010

Launch Party

We hosted a very successful launch party on the 1st of October 2010. I've added a few pics of the event. Will update this post once we receive more pics. Remember we are always willing to assist with queries about our brand. Email us at

Nativflo in KAAPIE Luke, Arthur and Reece (Cosmo)

Tuesday, August 10, 2010

Watch this space!

Good Day Kaapie!
What a fantastic month we've had! Our facebook page has grown from 6 to 588 in one month, we had our very first photoshoot thanks to a few phenomenal people (we can't thank them enough, they know who they are! ) and our new designs are due at the end of the month (i.e. August).
We've had our first competition - which won Rhenesia Daniels a free t-shirt for naming the Kaapie man COSMO!
We have so much more good news but unfortunately, you have to keep coming back to find out what its all about.
Exciting times indeed!!

Wednesday, July 28, 2010

Welcome to the World of Kaapie Clothing

Hello Cyberworld!
Are you ready for the label that is about to ROCK Cape Town?
Kaapie Clothing is a brand made entirely in Cape Town, owned by two crazy, colourful and cosmopolitan Capetonians.
Although we are new to this industry, we are not new to what makes the Mother City tick.

We're offering you a first class ticket as we take a journey into making our label one of the hottest brands around.
Feel free to browse around, check out our current and upcoming designs, or to offer suggestions.

We look forward to hearing from you.
Above left: Birthday girl, Faghmieda King models her brand new Kaapie logo t-shirt (Thanks for being a loyal customer and Kaapie fan Faghmieda! )

Above right: The Kaapie Dictionary design

Kaapie t-shirts retail at R150. Email us at

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